From a consumer’s point of view, Apple Pay appears to be virtually identical everywhere. Regardless of whether a consumer touches a phone to a payment terminal, clicks a button for Apple pay on the web, or confirms a payment within an app, the experience is fast, smooth, and familiar. That’s...
Do Customers Actually Use Apple Pay? What the Data Says in 2025
Apple Pay was introduced in 2014 with a lot of buzz but modest adoption. Fast-forward to 2025 and the digital wallet has clearly gone from novelty to need, at least, for millions of consumers around the world. But just how common is Apple Pay use after all? Are customers simply...